Funding conditions are changing, but opportunity remains. Organizations that make giving easier, communicate local impact clearly, and demonstrate long-term resilience will be better positioned to earn trust.

01

Make donor-advised fund giving visible.

Donor-advised funds have become a mainstream way for individuals to organize charitable giving. If this option is absent from your donation experience and donor conversations, supporters may not realize they can recommend a grant to your organization.

This week: Add clear DAF language to your giving page and include it alongside other fulfillment options in donor communications.
02

Show impact close to home.

Donors increasingly want to understand how their support changes a community they can recognize. Broad statistics have a role, but local outcomes, specific stories, and direct access to the work make trust tangible.

This week: Replace one general statistic with a concrete local result and invite supporters into a transparent conversation about how resources are used.
03

Frame giving around resilience.

Funders are looking beyond temporary fixes toward organizations capable of sustaining impact through changing conditions. Explain how support strengthens systems, partnerships, people, and infrastructure—not only immediate programs.

The strongest appeal connects today’s gift to tomorrow’s organizational capacity.
This week: Identify two complementary organizations that could share learning, extend reach, or reduce duplication through collaboration.